Go, Go, Go

There’s a reason that everybody says doubt is the biggest killer of entrepreneurs. That reason is simple: just about any reasonable decision you could make, is going to work out fine. Sure, there could always have been a better decision, and you do need to remember to be decisive instead of rash. But caveats amounting to “cover your bases” aside, there are three main things to keep in mind when making minor decisions throughout your work day:

1. Go.
2. Go.
3. Go.

Entrepreneurs do business in bullet time. Bullet time is that effect in action movies where the camera slows down to watch a bullet cutting spiral paths in the air, so that the hero can make their superhuman effort to dodge that bullet. The business version of this is that every second, you’re spending money. At the most basic level, you pay your own paycheck, and every second you’re getting hungrier, the lights and computers are on, et cetera. Also, new opportunities arise every day, and clearing your work load is critical to positioning yourself for those challenges. Go, go, go.

Sometimes, parts of your workload can seem only vaguely related to making money. There are only two questions: is it necessary? Is it up next to do? Don’t ask yourself if the time could be better spent. The time you spend asking yourself could be better spent saying “just do it, go go go!” You’ll be done before you know it, if you throw yourself in at full stroke.

Again – we’re not saying to be rash! But ignore false, time-wasting questions. When you’re operating in bullet time, you have to presume that you’ll know what to do when the chips are on the table. If you can’t do that, you won’t succeed, so do it right now. Find something you know will benefit your future, and go go go!