Articles That POP – Quick Tips To Make Yours Top Performers!

Article Marketing is widely recognized as one of the easiest ways to generate FREE leads for almost any business. Think about it – anybody can write articles, and submit them to Article Directories. The trick is, how do you write eye-catching articles that urge people to click-thru?

There are a few basic tips and techniques you can use to improve your articles. Most times people either don’t learn these, or learn them slowly through trial-and-error.

1.Title – The success or failure of your article is often the first 2 or 3 words of your title. People find articles primarily from search engines. Those first 3 words are not only the ‘attention grabbers’ that will get people to click, but also are what the search engines focus on to determine where your article is going to show up. Get your keywords in first, and then can add some zing with “top 5 tips”, etc.

Keywords? Yes! Be sure your article is ‘focused’ on only 4 or 7 keywords (at most), while your title must focus only on 1 or 2. Have something more to say? Write another article!

2.Summary – You should always use a summary (if the article directory allows one), as this is the ‘teaser’ that gets people’s attention to continue. Don’t repeat your title, use a URL or email address, or an overt sales pitch. Make it short (2-5 sentences), specifically address the point of the article (based on the keywords you’re using, right?!), and write them to be catchy. The best way to learn? Read others! Remember, you’re trying to ‘grab’ their attention in only a couple of seconds. Use an active voice, not a passive. Here’s a quick example, tell me which you’d find more compelling:

“I’ve learned how to build my MLM business fast. Check out my system to find out how.”
“I’ve exploded my downline by 25 prospects in the past 2 weeks! Find out how you can too.”
Which would you rather click on?
3.Body – you’re focusing on 4-7 keywords writing your article. Use the following structure in the article itself – Intro, “meat” (typically bulleted or numbered), closing. Make sure you have 2-7 bullets, and lead into them with your intro of “here’s the challenge we face. Here’s how you address it” style. Close with a summary similar to ‘if these are the problems you’ve been having, these techniques can help you overcome them!”
4.Resource box – the least understood of the sections, and quite possibly the most critical! You want 4 things in my opinion:

1.Your name

2.Something to ‘brand you’ (not a URL, but
something to make you memorable)

3.A ‘blurb’

4.The url you are advertising

In the Resource box, you need to have your ‘blurb’ FIRST! Studies show you will achieve a much higher CTR when your ‘hook’ reads as part of the accompanying article. As for the branding – try something catchy so they know it’s you when they read another one of your articles. I personally use “Gainfully Unemployed Engineer” or “Engineer, Husband, Father, Lover”. I’m not sold on them, but I have something to tickle someone’s attention.
Some Article Directories are adding social networking components, and this habit can only help in the future to encourage people to add you as friends. They get notified when you post a new article, as you do of them.

Find out useful information in the sphere of one way links – read the web site. The times have come when proper info is really only one click away, use this opportunity.