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Search optimization is the process by which you make your content visible to search engines and thus to people who are looking for what you are selling or talking about. It is when you make your content ‘search engine friendly’; content that places like Google and Yahoo will want to rank. Search engine optimization is an art and a science; it’s all about balancing readability with the proper implementation of keywords and the proper set up of your website.. You can hire people to write correctly SEO happy articles and set up your site, or you can do it yourself. Properly optimized websites are going to have the following characteristics, so keep them in mind when you are doing the work.
Proper Site Set-Up
It’s not enough to simply set out to make money online fast, you have to have a proper plan and a good place to do it from. Proper site set up is one of the keys to getting good attention from the search engine robots. When you are setting up your website, make sure to choose a domain name that most accurately describes what you are selling or doing and in as short a name as possible.
Then, your site has to be set up so it is as easy as possible for visitors and ‘bots to navigate. Make sure you have a site map, deep links (links on your page that goes to other pages within your site), and prominent heading tags that make it obvious what you’re selling and dealing with. These kinds of things take practice, so starting with a platform may be a good idea if you’re a complete newcomer to the practice. The bottom line though here though is to keep your site dead easy to navigate; remember, the search ‘bots aren’t people and they need their ‘hands’ held every step of the way in order to go through and properly index your site.
Keywords
Keywords/key phrases are the target words or phrases that you want search engines to concentrate on. Examples are things like: ‘leather belt’, ‘making money online’, or ‘cheap textbooks’. Searching out the correct keywords for your money making endeavours is mostly a matter of research. You can use the Google keyword search tools such as the Wonder Wheel to narrow down specific niches within broad keywords. For example, if you want to make money online through the selling of movies, you would narrow down this broad topic to things like ‘cheap movies’, ‘cheap movies online’ or ‘find cheap movies online’.
Researching keywords and phrases takes time, but it’s well worth it as it gives you a framework from which to launch your online career and make money fast!
Getting People to You
The final way to make money online is to of course set up your site in such a way that visitors will actually show up. This is where things like a short and easy URL (domain name) and your meta tags come in. Meta tags are the tags which tell both the search engine and possible visitors who and what you are; make sure that they include your main keyword/phrase and are catchy enough to bring people to your site.
Search engine optimization techniques are like the proper placement of bulletins, ads, and your presence for an offline store; it’s all about attracting the right attention and keeping it that way. Search engine optimization is very important if you want to make money online and the better you do it, the more easy money you will make, so be sure to do it right!
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Obviously at least one of your niche websites you will choose because you want to make money off it. While going by your passions is a good idea, you should opt to have at least one ‘money making’ site; one that is far more likely to net big profits. That’s why knowing how to choose a profitable niche online is important and who knows? It could be that you’ll enjoy doing it anyway and if you’re careful about your research, you can find something within your passion that is still profitable.
There are a surprising number of free tools out there geared towards helping you find profitable niches, keywords and popular searches if you just know where to look for them and how to use for them. You can also take advantage of trial software that can let you do the research into your profitable niches for free while the trial is going and then you can either buy it outright or just dump it and use your notes. Proper utilization of these tools will allow you to build niche sites that are more profitable quicker and thus can fund your passion fuelled sites as well as the rest of your life.
Google Research
Google has some very useful tools that can help you choose a profitable niche online. The WonderWheel allows you to choose good niche keywords to target based off of larger keywords and phrases which you type into the search engine. The WonderWheel is not specifically geared towards finding profitable sites, but you can figure out a good list of possible niche keywords to target since it will show you stats such as how often that phrase is searched. The more profitable your niche the more money you will make online. Another good search tool is the Google Word Tracker which can tell you how often a cluster of words has been searched in a day. It’s a good idea to aim for niches that are searched a bare minimum of 500 times a day. Other wise you wont make enough money for your efforts.
You can also check to see how many backlinks your competition sites have in order to check on demand. Yahoo Site Explorer has an option whereby you type in a domain name and you can check to see how many backlinks it has by checking URLs linking to it (aside from it linking to itself of course). This will give you a good idea of how competitive your niche is. Optimally, you want the top sites to have less than 100 backlinks so that you aren’t eternally backlinking yourself. You always want to balance how the amount you make online and your time spent working
Software
There are a number of programs out there that can help you figure out some profitable niches online by telling you statistics for searches and letting you do keyword research. Market Samurai is a well known one; it is a comprehensive, easy to use tool that has a thirty day trial period, but there are plenty of other ones out there too. You don’t have to use any software at all, but if you want more automated research, you can give it a spin.
In order to make a profitable site, you have to do the research into choosing a profitable niche online. This usually at least takes a few hours or a couple of days, but it’s well worth it. You’ll have a roadmap of articles to write, an idea of affiliates to join up with and of course a better chance of making more money online. Make sure to do the work needed to choose a profitable niche online and you’ll make more money online by doing so.
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One of the best ways to create an income online is through SEO or search engine optimization. In basic terms this means when someone types a search into Google, Yahoo or Bing you’re site comes up to the top, getting you a qualified visitor to your website.
The great thing about SEO is that when you are ranked it is free visitors to your website. This is a very powerful way to make money month after month. So what are some good ways to increase your Search Engine Rank Position (also known as SERPS in the affiliate marketing industry).
So the 2 most important things when it comes to your website ranked in Google is good unique content and good backlinks. So what does this mean?
For the best results you will want to post to your site once every couple days, this keeps Google coming back to your site and lets them know you are active. Google likes showing recent content.
What makes a link good or bad? Well a link from an ‘authority’ site such as the leader in your market or sites that have been around for a long time. Also, you want links that have high PR or Page Rank. There are tools like SEO Book for checking the Page Rank on pages before you try to get links.
A few ways for you to get links is to email people and offer to trade links with them. Another great way is to comment on related blogs. To make sure your blog comments don’t get deleted make sure to write something of value so the owner wants to keep your comment on the site.
Follow these basic SEO techniques and you will find success. Just imagine having thousands of hungry buyers coming to your site for free everyday! To learn more about SEO and how to master it make sure to join our free newsletter. We go over everything from SEO, paid advertising, and much more. If you want to make a living online you MUST join our free newsletter.
Thankfully there are SEO systems out there. Check out Google Sniper 2.0 if you want to learn how to make serious money online.