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Add Comment »Web 2.0 has revolutionized the way marketing is done. Instead of faceless radio and print advertisements aimed at a large section of the public, the new marketing campaigns are highly targeted and highly personal. Video marketing is one of the most viral methods of spreading the word about your products and services.
But some marketers worry that video campaigns have lost their edge. How can you make a video marketing campaign that stands out from the rest – one that people actually want to watch?
Think back to when video marketing was new. YouTube was the hot new web site, and anyone with a web camera could broadcast their message to the world. It wasn’t long before television commercials and movies capitalized on the fame of video marketing. The new marketing campaigns proliferated very quickly, showing up in blogs and inboxes around the world. And they were convenient to boot. Give a man a radio spot, and he will talk to you whether you want to listen or not. Give a man a web cam, and you can listen to him whenever you feel like it.
Is it too late to get in on the video marketing action? Not at all. But it’s no longer enough to have an amateurish video full of generic information. Viewers are sophisticated, and they will quickly click away from any video that rehashes things they already know. To keep people watching (and converting into sales), you’ll need to have an original approach and excellent content.
What do viewers want? They want to know that you’re not wasting their valuable time. They want to know that you’re not going to insult their intelligence. They want to know that you will go to the effort to groom yourself, clean up your surroundings, and shoot a video that reflects your professionalism. If you can’t take the time to make a good presentation, why should the viewer take the time to listen to your pitch?
That brings us to the next thing viewers look for: quality content. Come up with your own facts and information rather than reheating the same old content you saw on other people’s videos. Then add your unique spin to it. People are more inclined to listen to what you’re saying when you seem like a real person to them. Do you have an accent? Are you charismatic and funny? Do you have a commanding presence in front of the camera? Use these unique characteristics to your advantage. They make you memorable.
Finally, viewers want specific information rather than generic advice. If you’re shooting a video to market a money-making plan, you’d better be prepared to lay out five or six specific ways that the plan will work for your viewers. Throw in a free how-to guide to add value and entice them to buy in. Anything that sets you apart from your thousands of competitors is a smart move.
There are millions of amateur videos on the Internet. If you make yours smooth, good-looking and informative, you’ve already given yourself an edge over the competition. Your viewers will become your customers, so give them what they want – a unique and professional presentation, valuable content, helpful information, and specific solutions.
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Add Comment »If you are looking to venture into the world of online video marketing, you will need to place a video on YouTube. Thankfully, YouTube is certainly easy to work with since it has very few rules and regulations for posting video. The process for uploading your videos is extremely simple and it can be done in mere minutes. Everyday, thousands upon thousands of new video files are uploaded on the site where there are viewed by millions of people. When you stop and thing about it, promoting a video file on YouTube is cheaper than producing a local commercial and it will be seen by a much larger audience. In one month, YouTube can draw in well over 12 million unique visitors! And, yes, it is a free platform that charges no one to display their videos on the site. And, while the rules of submission are minimal, there are rules in place. That is why it is important to avoid making common errors which can undermine your venture and see you blacklisted from YouTube.
Here are a few tips for avoiding being blacklisted from the good people at YouTube:
Always avoid adding duplicate content of the same videos to the site. When you start flooding YouTube with a great many of the same videos, you will appear to be a spammer. Actually, you would not just have the appearance of spamming. You will be spamming when you do this. That is why it is a behavior that needs to be avoided or else you may see your account suspended.
And speaking of your account….Only register with one account per ISP or else you may find your ISP banned. Again, YouTube offers a many great benefits to those who follow the rules. The site frowns heavily on those who take on the appearance of being a spammer. Someone with scores of accounts will raise red flags.
There is a huge difference between a promotional marketing video and a commercial. Commercials consist of little more than sales pitches. They are not entertaining or informative. They simply seek to push a product or service. Such videos will generally be removed from the system as YouTube is not a big fan of such videos. Keep your videos entertaining and original and more along the lines of an industrial video and you will find them to be more appealing and successful as well.
Views of the video are helpful towards boosting the future viewers to the site. When YouTube discovers a video is very popular, it will raise awareness of the video to other visitors to the site. That is why producing an original and stunning video is always so very recommended. What is not recommended is to use software programs to artificially increase the number of viewers of your video. To do this would be inviting your videos to be removed and your account revoked. Yes, YouTube frowns very highly on this type of behavior as well.
And don’t pay people to vote on your video or view it. This is not only against policy, it is not helpful either. You need to learn whether or not your video is truly hitting its mark with audiences. You can’t do this effectively if you are adding paid shills to your stats!
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Add Comment »When you create a viral video, the most important thing is that as many people see it as possible. Unfortunately, many people end up paying crazy prices to get marketing companies to get their video in the top ten most viewed videos of the day. When people try to create their own viral video, however, they often find that they don’t end up hitting these top places. Here are several great tips for helping you start a YouTube video marketing campaign.
Creating a Viral Video
A viral video is a video that is spread around like a virus. People will get a hold of it, watch it, and even send it on to their friends. The content of your video is very important. If you are making your first video you are best off making a funny film, which are some of the easiest to spread around. Make sure that you brainstorm some great ideas before choosing the best one for your video.
Editing a Viral Video
It is surprising how many people over look the writing stage of a viral video. A YouTube video marketing campaign requires you to have a video that is clear and easy to understand, but that does not necessarily mean that they must be high quality. Make sure you check the sound and lighting to make sure that views can easily understand your video.
Posting a Video
Starting a YouTube video marketing campaign is very simple, and all you have to do is post up your video on the site. There are many other sites you can post your video at, and the more you do the more your video will be seen. YouTube is a site that accommodates for tens of thousands of new video postings every day, but it is the first place people go to when they are looking for a video.
Marketing Your Viral Video
The most important part is the actual YouTube video marketing campaign. This involves promoting the video to other people so they can get others to watch it, and so on. You may have to write your own blogs, start forums, or rate your video yourself to persuade people to watch it. Make sure that you send it to all of your friends first, as they are your greatest key to getting videos passed around.
If you follow these great YouTube video marketing campaign tips you should be able to turn out several great viral videos in no time at all. It is important that you keep researching different techniques for making a great YouTube video marketing campaign. That way you will be able stay up to date with the best viral video marketing techniques.
A great technique for a YouTube video marketing campaign is to create several different videos about the same topic, and post them all at the same time. This makes people want t o click on these videos once they have already seen the last ones. Don’t try to keep your video up longer by posting a new video every few days, because it rarely works. People quickly lose interest on a video and won’t come back to it every few days.
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