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Add Comment »About 200 million video clips are shown on YouTube each day. Thousands of people are literally flocking to YouTube to watch the latest and greatest videos with such energy that network television studios are worried that they will become outdated and obsolete. With this kind of a following, can’t you just feel the marketing potential that YouTube offers?
Now, before you go and try to make a marketing video for YouTube, you need to know a few things. See, popular videos aren’t completely random works made in one night (well, at least this is certainly not the norm). Most great YouTube videos demand thought and preparation, some of which I provide for you below.
1.) When it actually comes to making a video, think about lights, camera, and audio. Lights of different colors and temperatures bring out the camera’s best images. SO, if you can very your lighting, do it. Next, the camera you use can be a webcam, but a decent camera will cost around $1,000. For web videos, web cams are usually sufficient for most videos you’re going to make. Last is audio, which is often overlooked. For your YouTube video, you need a decent microphone to harness good quality sound.
2.) Write an outline of what you want to include in your video. Start off your video by introducing yourself or your business. Next relate to the viewer in some way or another (perhaps you both have shared a similar work experience?). Now, identify a problem the viewer has and share the solution (your product or service). Finally, give the viewer a specific call to action, like going to your website and signing up for your email list!
3.) Keep your video short. The optimal video length is between 30 seconds and 4 minutes. If your video is too long, people simply won’t watch it; on the other hand, if your video is too short, people won’t take your video seriously. Always use good judgment when deciding how much content you want to include in your video.
4.) Keep the tone of your video light. If you really want a viral video, be funny and somewhat random. You can also produce a plain marketing video, but don’t expect it on going viral. In any case, don’t take yourself too seriously. You need to be lighthearted in order to create a popular piece of work.
5.) Optimize your video listing. Do this by having the keywords for your product in the title, tags, and description of the video. Also be sure to use long-tail keywords and keyword phrases. Last, have many variations of your keywords for the final breadth of search engine optimization.
6.) Don’t forget to promote your video! Although YouTube will do some promotion of your video based upon your video description and tags, you need to take some action. Some promotional tools you can use include posting your video to your blog, posting it to your website, emailing your list, and using social bookmarking sites.
With the above tips, you should be well on your way to creating a YouTube video with impact and, hopefully, leads and sales. However, note that I’ve left out one last tip that deals with user comments: Don’t get offended when people leave poor or negative remarks about your video. Also, do not remove these negative comments from the comment area. What you want for your video is attention and discussion. Perhaps your video will stir up a few people and get you lots of attention. This is what happens to the most popular videos online; so, don’t limit yourself and the potential of your video!
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Add Comment »You have an internet business and you want to show your products to everyone. You know you have a great product and would benefit greatly to your customers. Somehow, there are not many people coming to your website. Basically, your unique visitor number is near zero. What would you do next? You advertise.
Many people spend most of their time to create, package and display on their website. However, their business is not going anywhere. Instead, they should have spent 80% of their time driving traffic and attract customers to their website. This is how you can make more sales and increase your customer base. There are two types of advertising, online and offline. Here, I am going to talk about online advertising.
There are three simple ways to advertise on the web. The best thing is they are free.
1. Write about it. When you have a business selling cosmetic, write something related to it. You can also write about your business and special offers that are useful to your customers. Simplest form of writing is an article. It does not have to be anything fancy. This method works well with valuable content. If you sell something, you would know that product better than anyone else. You are usually perceived as an expert in your field.
How long should you write? Not very long… 300 to 500 words will do. With that amount, write your points and direct to your customers interest. Then, submit these articles to submission sites for free. Make sure you place links in resource box. This is the place where people learn more about you and your business.
2. Join the group. Another to expose your business is through forum and blog. This is where people with similar interest and passion hangout on the internet. Join that particular forum and post your questions or answer questions that other people posted. People will notice you when you are providing helpful information and show them how to solve their problems. Remember do not place your comments or solution everywhere. Target only relevant questions. In this method, you can promote your business and product to lots of people without having a list. You still have to build your own list to make more sales.
3. Can you see me now? Everyone loves video. This is very true when you look at the traffic receiving by YouTube. There are numerous advantages using this method. People can learn better, when they are able to see how it works. It also helps people make their decision faster when they can see your product or service.
So, make a video about ten minutes long and post it on video sites. You can place relevant keywords so that only targeted people come to you and watch your presentation.
In all advertising methods, spend some time to evaluate and test it. You need to test the performance of each method that suits your business, product and service.
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Add Comment »Today video gains the leading role in the online marketing. It becomes very popular both among the surfers and the advertisers. In order to prove this suggestion we checked the popularity of the YouTube site. As it turned out it is the third popular website in the internet according to Alexa site and has over two millings one-way links. The popularity of videos has very good reasons. The surfers like to watch video because it is emotional, takes less time in order to receive the information, requires less efforts than reading a text and more attractive due to both sound and visual effects. Millions of people watch, create and share videos on the web today.
Internet marketers who are always looking for the ways to earn extra money and quick money making ideas could not miss this opportunity and develop the video advertising campaigns. Many affiliates and companies drive huge traffic with the help of videos. According to the tests, animated banners and text links perform less good and promising than videos. Video has a great power to appeal to the emotions of the user. It is a great way to introduce the service to the potential customer and make him act.
Besides the increase in sales, video is also great for the SEO and the page rank of the web sites. Google likes videos very much and you can check it by making some search in Google. There are many videos, mostly from the YouTube that come up on the top of the search results. Video are very good content for your site as it increases its value and profitability.
The benefits of videos are widely used throughout the net. Making high conversions and contributing to the sites’ value, today you can see the videos everywhere. It became one of the most popular ways to deliver the information to other people in all the countries of the world. Today Facebook, YouTube, Google are full of videos.
Affiliates just need to drive as many traffic as possible to a video in order to improve their sales. If the video is done professionally, it can increase your sales in few times! You don’t need any pre-sale page – video works for you and helps you make quick money online. If you didn’t use the video in your marketing campaign yet, try it. We are sure you will have good results. If you promote the products using your website, you can consider to place a good video about one of your product on your home page. It will have a good influence on both your site’s SEO and the sales.
Video advertising is the most promising advertising opportunities in the internet marketing. Its emotional appeal and attractiveness make videos the perfect way for making more sales online.
