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Add Comment »Tired of filling out surveys or doing data entry for nickels and dimes? Then keep reading. We’ll show you how to utilize the hours you spend making little money, and show you how you can make big money instead.
We have decided to post a whole series of articles on how to make money online with offline clients, and the first one is about doing Public Relations (PR) for your local clients.
“But I’ve never done PR, and I don’t know anything about PR, so how could I, or why should I do PR for local clients?” Here is why:
- Easily make an extra $2000 a month with only a few hours of work per week
- Get tons of perks – free party invitations, products, services, you name it!
- Make valuable connections with the press and bloggers, so you can get bigger clients or release your own products and have them write about it!
- PR is easy, and it’s fun – anyone can do it, and you can start right now!
Here is a very easy way of doing it, and this is how I personally used to make money online when I started with internet marketing:
- Find a local business client – tell them that you will handle their PR online, which will give them exposure, increase their rankings, and generate more sales/leads.
- What to charge?I would usually pitch them with two or three options, and they are all a monthly retainer with a 3 month minimum commitment:
- 500 dollars a month will include 1 press release a month and a weekly report.
- 1000 dollars a month includes 2 press releases a month, follow ups with the most important online outlets, and weekly reports
- 2000 dollars a month could include unlimited press releases (you’ll probably never do more than 2-3 a month for a small/medium sized business anyway), distribution through Associated Press (a service that distributes your press releases to all major news outlets in the country), weekly reports, and perhaps trade show monitoring or something else that would apply to your client.
- Most will probably go for option 1 or 2 to test you out, so let’s get started on those.
- Writing a press release is not very hard, but it does require a little bit of creativity. I suggest checking out the resources on PRWeb.com on how to write a press release if you absolutely want to write it yourself. I would suggest outsourcing it to someone who already knows what they’re doing. I always use people from Warrior Forum (www.warriorforum.com). You can have someone write a very good press release for under $100 there.
- After that, we need to distribute the press release. For the smaller ones, I use WebWire (www.webwire.com) and the $19 option, or PR Web (www.prweb.com) and their cheaper options.
- If you really want to do well, I suggest you find blogs, forums, magazines and podcast sites that talk about the niche that your client is in, and that you contact them with the press release to see if they want to publish it.
- Automatic monitoring and weekly reports? Easy. Set up a Google Alert via www.google.com/alerts, put in the keywords you want to monitor (company name, and a couple of keywords that relate to them), and you will get alerts delivered to you! No need to look for them! If you really want to impress, I suggest you put in some alerts for their local competitors, and whenever they are featured somewhere, you contact that site/magazine/whatever, and ask how they can feature your company as well.
- Every week, sit down with your clients, show where the press release has gone out, show them the features, and upsell them to the next level.
So, in short – imagine this – get 4 clients, 500 bucks each, which equals 2000 dollars a month. Outsource the writing, all you need to do is upload it to the distribution sites and press “Send.” The monitoring takes 10 minutes to set up. The only time consuming thing is doing some actual research and following up with the blogs you really want to get featured on. This shouldn’t take you more than an extra 3-4 hours a week, so if you do the math, you’re making $500 an hour (4 hrs x 500 dollars is $2000).
In the near future, we will be releasing a full step by step guide for doing this, including sales scripts to use – both for phones and in person selling – and templates for press releases and a bunch of extra bonus resources, so after you’ve tried this, you can upsell your current clients and make double the amount of money!
In the next couple of posts, we will take a look at creating online marketing plans for local companies, doing PPC management, SEO campaigns and much more! Stay tuned!
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2 Comments »Fresh to the idea of making money online? The entire prospect of online entrepreneurship may seem very daunting to you and if it doesn’t, you are supremely arrogant! The online world is a huge one; it’s a mirror to our own world after all, only even more closely knit and so the prospect of carving out your own niche and making any money at it may seem impossible.
But there are some beginner’s steps to making money online that you can take to build your confidence and start working on carving out your own niche that will be successful. There are several programs and peaces of software that can do all the hard work for you.
Do Your Research – Easycash4life.com is a great place for that
There is a wealth of information about making money online right at your fingertips, so take advantage of it! Read articles on making money online, learn from the experts, and feel your way around it. If something sounds too good to be true it probably is and if something sounds like it will ‘sync’ with you, it probably will. Get used to doing research because no matter what you decide to do for your money making endeavor, you will have to do your legwork! There are programs and software out there that can help you get started, it can make things a lot easier.
If you have the funds for it, it’s a good idea to get a few e-books or even courses from some of the internet marketing gurus out there, but be careful; some of them are outright scammers and others don’t actually know what they’re doing at all and just pawn off half useless knowledge at a high rate. Check the reviews of so-called gurus first and check out their qualifications before you buy anything. It may sound a bit dismal, but actually the good gurus are priceless in helping you get a good footing in the internet world.
Use Your Existing Resources
You have a Facebook account? A Twitter Account? Maybe an art account or a writing account or a blog? Use them! Social media and network sites and blogs are all great ways to start your online business. You already have a list of possible customers in your friends and contacts on these sites and you already have a half platform from which to launch your money making endeavours in your blog. Take stock of what you already have and use them to start your money making business online.
Figure out What You Want to Do
You know what you’re good at, so spread it around all over the ‘net. What are you interested in doing? Do you enjoy writing, art or doing computer work? Would you like to sell specific products or advertise for others? Do you want to do surveys? Or, best of all, some combination of things? Whatever you enjoy doing you can sell online nowadays, it’s all a matter of appropriate marketing. If you choose to work with what you enjoy, then you will be better able to do the work for it and you’ll be able to weather dry or difficult periods with greater ease.
Starting out with an online business does not have to be hard; just like any business, it takes a bit of work, dedication and passion in order to succeed on a large scale. That being said, by using other peoples knowledge, getting help, and using other peoples systems and programs is can be a lot easier for you to make money online.
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Add Comment »Making money online is all about having something to sell that the maximum number of people will buy; this is how you are successful in any venture and in the internet world with so much stiff competition, it’s even more important. One of the most efficient ways to make money online is through creating and selling your own product; usually an e-book or videos. Creating and selling your own product online is a good moneymaker because of low (or no) production costs and you can sell them right on your website. There are several kinds of products you can sell online to make easy money.
E-books
E-books are informational books that are written on a wide range of topics. They are popular because they are cheap to buy, almost free to produce, and there are always people looking for information on a wide range of topics. When it comes to making your own product to sell, it’s hard to beat the e-book.
Writing e-books takes more time than writing a bunch of blog posts and articles though. You have to choose a topic that people are genuinely interested in and one that you’re interested in, put together chapters, information, research, and care and then edit it once, twice, and three times before putting it out. You can take a few shortcuts: take related articles and blogs you’ve already done and put them together with some clean up work, hire someone to help you out (hiring a good editor is a good idea because you’re too close to your own work to make the tough choices about it), and keep it below eighty pages or so; but for the most part, it will take work. However, this work pays back in spades; you can sell an ebook for a few dollars, it will sell day and night, seven days a week and you don’t have to pay much to make it; no more than you pay to host your website and the cost to hire a helping hand.
Video/Podcasts
Another popular medium for making money online is through the creation of videos and/or iPod casts. These are popular again because they are fairly easy to make, especially if you enjoy being in front of a camera, and they sell well because people enjoy watching videos with information or entertainment. Podcasts in particular are booming because of the sheer mass of audience available who have iPods or MP3 players which can read them.
Video or Podcasts are created much the same way as an e-book; you write up a script of what you want to say and talk about and then add any special effects you want, such as backgrounds, music and other things. You can even turn them into a series and get subscriptions or sell them as a bundle. Like e-books, videos and podcasts can sell in your sleep, so once they are set up, they provide passive income for you.
It only takes a bit of work, creativity and some passion for a topic to allow you to set up and sell your own products for money online. They provide nearly passive income for a long time and you are providing informational services for anyone who needs them. All in all, making your own products is a great way to make lots of money online.
