How To Buy Cheap Advertising Space For Fast Profits

Banner ads are the advertisements you see lurking at the sides, tops and/or bottoms of websites you visit.  For many website owners, they are the main cash revenue source of the website; for others, they are simply a way to make a little extra money. Banner ads come in all shapes and sizes, from long rectangles to small boxes and can be anything from simple text links to full throttle advertisements complete with animations.  If you are interested in making fast money and becoming an affiliate marketer online, then knowing your banner ads is very important.

There are two ways to use banner ads to make money online and they are best used in conjuction.  First of all, there are the banner ads you put on your own website in order to generate money from affiliates.  For example, you may sign up to be an affiliate for a company such as Amazon.com and get a bit of money anytime a customer goes from your site to the affiliate site and buys something.  Or, you may sign up for something like Google AdSense and get random Google ads on your site and get a bit of money anytime someone clicks on the ad.  These little ads are almost always free to put up, but they won’t generate much in the way of revenue for you unless your website becomes extremely popular and you get lucky.

The second way is to buy banner ads on other sites to drive traffic to your site.  This is most often done if you are using your website to sell things and you want to bring more customers to your door.  These banner ads much be purchased, but there are ways to save money on them.  First of all, know the difference between pay per click and pay per thousand impression.  Pay per click is when you buy a banner ad that will only charge you when someone clicks on it.  Pay per impression will charge you a block amount for every thousand banner ads you display.  Smaller advertising sites may also sell space on a weekly or monthly basis.

 

What you decide to do will depend largely on how much money you expect to make.  For example, if you are worried that you are too small time, you may want to go for pay per click so you don’t lose too much money and can concentrate safely on other advertising means.  If on the other hand, you have some cash on hand and want to do a ton of banner advertising, you’re better off with the pay per thousand impressions because you know how much it will cost and you’ll get a wider field to play on.

Once you’ve decided which one to go for, start carefully comparing advertising companies.  If you are just starting out and don’t have a lot of capital, opt for either a smaller advertising company that can give you ad space on a monthly basis ($5.00/month is fairly common and very affordable) and work your way up to pay per impression.  Another way to get good banner ads is to keep your eye out for promotions; for example, Google is running an AdWords campaign where you can get $75.00 of free AdWords.  Taking advantage of deals like these are good ways to save money and get the word out about your company so you can continue investing into your advertising campaign.

Finally, network network network!  Never underestimate the power of ‘I scratch your back, you scratch mine’.  Sometimes you can get free or cheaper advertising if you are willing to trade ad spaces with other business owners or with old customers/clients/owners who are willing to give you a leg up.  It’s not incredibly common, but the internet is a cutthroat place and the best business owners know that and are willing to give you a hand if you give them something in return.  Keep your little black book of contacts from when you first started out; you never know when it will come in handy.

Finding cheap banner ads is mostly a matter of research, taking advantage of deals, and keeping your eyes sharp.  Deal with smaller advertising companies first to save money (and sometimes build start a network) and work your way up to the major advertising as you get more money from your websites.  It may be a slightly slow process, but there’s no point in spending a ton of money before you are ready for it.