When In Doubt, Do ANYTHING

From unexpected bad news, to too much coffee, to plain old ordinary doubt – there are a lot of things that can put the brakes on our motivation to push forward in the entrepreneurial spirit. A momentary lack of confidence is like a power outage – your business can be brought to a complete halt in one second flat. When in doubt, the worst thing you can do is stop.

This is partly about health, and partly about business. Focusing on doubt, without acting to quell that doubt or resolve it, reduces the chance that you’re going to do anything at all. Focusing on doubt lets you talk yourself out of things. Doubts can come and go for absolutely no good reason, whereas the motivation to get on with your business comes with very good reasons attached. Unless there’s a concrete reason to doubt, you really should ignore it and just do something. Anything.

Is it a smart doubt borne from new information​? Follow up – figure out whether this doubt is likely to play out in a way that forces you to correct your business plan. If there’s no cause for that kind of follow-up, then there’s no cause for embracing the doubt. In that case, just get on with your work.